There is no market ideal medium strumieniującego video content, but if look for substitutes for excellence, we would have to turn our eyes and ears in the direction of actually Spotify, which has revolutionized the music market. Imagine a similar video service, which is a great digital sandbox, in which the influence of subscribers would be disposed of according to statistics views films, series and entertainment programs. Solution full, democratic and – most importantly – incredibly determining decrease in piracy.
Then forget this here, because most studios prefer to stay at leciwym and short-licensing model of its production, trying to make the same product several times: first by displaying the movie in the cinema, then distributing it in PPV and on hard surfaces, and ultimately granting the license VOD platforms and television. Grotesque pursuing individual users BitTorrent and close the pirate sites VOD, although the place of one grow three more – often more robust and better camouflaged.
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At the dawn of the Internet raised cries that first piracy panel, then the network would kill cinema. However, we have 2,016 years and nothing has happened. Rozgarnięci businesses that convert their goods into networks – some fully, some partially. Those who do not come to terms with the new reality, probably are now well-deserved retirement. Pirates not only destroyed the Tenth Muse, but also the profits panicky businesses grow every year. Today, films and TV series produced more than ever before in the history of cinema. Loftily we can say that they have become goods necessities.
They know the owners platforms of streaming, but due to limited resources, which can spend on the acquisition and renewal of licenses, preferring to bet on the original productions, which not only distinguish them from the competition, which always are at home. On the one hand, those paying subscription viewer gets a unique product first, comfortable, high quality and above all legally. On the other we are dealing with swelling every week alternative for the production of films and linear television. Increasingly, a subscription – consisting in the one going to the cinema – we get movies that display would not be ignored traditional projection screens.
Last year we got from Netflix Beasts of No Nation of Idris Elba. However, looking at the budget of the film Caryego Fukunagai, of just 6 million dollars, we can say at most a foretaste of what awaits us yet. The real financial bomb will Bright David Ayer. The budget of the film with Will Smith in the lead role will be as much as 90 million dollars, an amount which is so far unmatched in the category of television films. $ 30 million less will cost War Machine with Brad Pitt. Therefore, there is a significant probability that we will soon be viewed news is not so often in the cinema as at home. Because although we would like to enchant reality, saying – quite rightly – that every visit to the cinema is a celebration and videos are viewed there best, how much transfer blockbuster movie to Netflix, Hulu or Amazon Video is not a problem, so much action in the other direction is less likely.
game of Thrones streaming
Right now less and less waiting for the favorite show on TV, preferring to watch it at the most convenient time of application streaming, without the tens of piercing rhythm ads on your favorite device. Traditional TV not so much feel the breath of competition, which sees the underdog and trying to recover as soon as possible. The crowning example is HBO. Time Warner built the position of a film leader in the pay-TV cable since 1972, but in the homeland of both services HBO already in 2013 had to pay the undisputed leader Netflixowi, acting at the time of just six years.
Currently, between the biggest rivals stake for being the first in the world. The station Warner has a subscriber base around the globe in the range 135-140 million subscribers. Netflix reported in April that is their 81 million. You have to keep in mind that foreign policy concern of Los Gatos has so far been carried out carefully. Which they were composed of a few more interesting markets, and this year led to worldwide expansion, which electrified the media, exchange, and existing users.
Co-founder and CEO of Netflix, Reed Hastings, said recently that the new markets last only fitting to what we will see in the future. Slowly locate and complement each library, and on the basis of range check the profitability of the creation of local production and advertising campaigns. If Poland proves to be sufficiently profitable to get your own Narcos as the audience Spanish speaking, Japanese Atelier tudzież recently the French Marseille.
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HBO is already firmly rooted in the world, an example of which are indigenous productions the likes of the pack, the Pact or no secrets. But you can not forget that complain about the insufficient offer fledgling Netflix and Pay TV, which is on the Polish market since 1996, treats us with neglect. It lacks many of the original series, interesting entertainment programs (like Project Greenlight ) and the lion’s share of documentaries produced by HBO.
In Poland we do not have the HBO Now, that gives you access to the offer HBO by streaming in isolation from the traditional subscription. In the case of a service available only in the United States, Time Warner seemed to be doomed to success, however, it came out in the wash completely different. The relatively high subscription artificially narrowed programming offer and dispersion of several services – all at the same time led to failure, which can be expressed in numbers, which is less than 900 thousand. subscribers after one year of operation.
Now HBO had the opportunity to conquest the market. HBO and Cinemax are not only great series the likes of Game of Thrones, The Sopranos, Banshee or groundbreaking miniseries documentary Damned: Life and death of Robert Durst – is also a sister brand to highlight the most important: CNN, Cartoon Network, The CW (50% stake) and DC Comics. Unfortunately it was decided to make use of them and we are doomed only to offer premium stations and film studio Warner.
Not only Netflix
in a different extreme fall into other media companies, which not only focuses its offer in one service, but also create a few at a time. and so Sony shyly develops Crackle, offering exclusive video series Dead Rising and miniseries, this interesting touted StartUp . at the same time offers a series Powers exclusively on the Playstation Network. No full range of AXN and Animax in one of the platform is completely incomprehensible. CBS Corporation offers the viewers a separate streaming CBS All Access and Showtime. 21st Century Fox has a rich ownership structure, a complex including a station with family FOX, FX, National Geographic and part of the British Sky, and has a stake in the production company Endemol and Shine TV – but the company prefers to bet on Fox and FXNow Now, instead of build a strong response to the streaming of Los Gatos. Streaming, which according to the latest analysis of the ARK Investment Management LLC has reached a subscriber base of 175 million users by 2020.
Another example of the fact that large corporations do not always know what they are doing is Hulu – cocky answer to YouTube przeradzająca before our eyes in a direct competitor Netflix. A consortium of media giants – NBCUniversal Television Group, Fox, Disney-ABC Television Group – was not satisfied with the revenue in the online advertising market, so it was decided to open a platform that udostępniałaby content provided by the Big Three, consuming revenues from better contracts and the lack of intermediary in the form of Google. What sort of did. Hulu has proven successful collecting huge traffic in the United States, but online advertising is still very fragmented, and the punching part of the revenue pie reserved for Netflix proved more tempting. Thus we see less and less news for free with ads, and more and more content is delivered only to subscribers who this year finally began to get interesting original series. We are just after the premieres of The Path and 22/11/63 , and in the future we will see series Chance , Shut Eye , Times and The Handmaid’s Tale . The new policy Hulu apparently pays off, because the platform has gathered 12 million paying users.
Source: Various / Main Illustration: Alexander Wells
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