Television is still power in Europe. But not among young people – BusinessInsider

Television still remains a very popular medium among Europeans. However, studies show that youth and students are watching it every year less and less.

Data about the popularity of television on the Old Continent has provided European Broadcasting Union (ang. European Broadcasting Union, EBU for short). Organization of public service broadcasting has published them in its latest report: “Trends audience. TV 2016 “.

TV still does not die – this can be concluded looking at data EBU. They show that last year until 89 percent. Europeans have used this medium every week. What is not surprising: among people aged 15 to 24 years, the percentage was much lower . Regular TV viewing declared three-quarters of the generation for whom medium number one today is the Internet.

Young people watch TV more and less

A more pessimistic conclusions bring but data about how the popularity of television He changed in recent years. If viewing time among all viewers remains at a fairly constant level – in 2015, amounting to 3 hours. 41 minutes (one minute longer than six years ago), the among the youth and students has dramatically dropped.

In 2010, Europeans between 15 and 24 years watched television for 2 hours. 23 minutes, and in 2015 only for 2 hours. and 6 minutes. Young people are increasingly willing to give up the so-called. 11 muse for viewing video content on the web . Not only VoD services with TV series, movies or programs from traditional television, but also on YouTube.

Bosnians are watching TV almost 4 hours. more than Icelanders

Last year, the long every day – for up to 5 hours. 40 minutes – TV viewed the inhabitants of Bosnia and Herzegovina. 11 minutes less of the medium used Romanian citizens. For the least use of television nations are in turn Icelanders. The inhabitants of the population of only 330 thousand. citizens of the country switches TV every day just for 1 hour. and 50 minutes.

Photo: development: Mariusz Olszewski / press materials

Poland this approach is closer to countries where the TV watching the longest. In the last year before the TVs Poles spent a daily average of 4 hours. and 23 minutes – according to data from Nielsen Audience Measurement.