National campaign “I Am Team GB” is based on a simple premise: with the support of Olympic athletes, activate the citizens of the country and encourage them to play sports. This time the organizers of the action planned to make Saturday 27 August to Saturday was to be “the biggest sports day in the history of the nation.” The campaign included the popular ITV television in Britain, which at the time ceased to broadcast their programs.
Symbolic button on the remote control pressed the winner of three Olympic medals in Rio Max Whitlock. – Back in an hour – he promised, and the screen went blank station. In cooperation with the Olympians, who at the Games in Brazil presented themselves very well, taking second place, hundreds of actions planned across the country. The winners of 67 medals for Britain trained together with compatriots and showed them a place where you can enjoy free sport.
- For me the most important thing is that we engaged the kids. We live in an age where there are plenty of distractions and other attractions that you can do. I have throughout childhood climbing trees and flew to the court – said Greg Rutherford, medalist in the long jump.
According to provide the organizers, prepared by the activists attractions attended by several hundred thousand Britons.
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