Photo: AFP
Of course, the trend to skip the intermediary in the form of cable TV is strongest among younger, but the older generation also abandons the traditional pay TV. It also results from testing the audience who watched the NFL season.
– organizing a party and come 25 people . The match will watch the stream on the Internet, and if the quality is good, it will do so too for the year – evaluates the respondent Stepan Whyte, 53-year-old resident of Brooklyn.
this road watching the Super Bowl firmly gained popularity after last year’s finale, which was watched in this way 1.3 million people. This number broke the November presidential debate of the Republican Party (1.4 million). For now, watching the various events on a large scale are limited technological defects and tradition, but this will change.
– telemarketer got rid of three years ago and the Super Bowl is the one time of year when I miss television – says Jeff Sweat, 44-year-old owner of this PR-Los Angeles. Sweat explains that the previous final NFL, who watched through a stream, irritated among others due to the fact that the other ads were run on this platform than on TV, and advertising during the Super Bowl, it’s part of the whole event.
– the funny thing was also the fact that a year ago there were delays in the transmission. Every time when something important happened, the neighboring apartment burst screaming, so I knew that something was about to happen – he says.
this year, CBS will match the traditional method and by the stream on the website Cbssport.com.
– Half the fun is watching creative ads – adds John McClelland. 54-year-old for the first time will use the stream to watch the meeting at his home in Oregon. McClelland broke up in December a contract with the TV because it was too expensive.
A survey conducted in mid-January by Ipsos on behalf of Reuters that 4,711 people watch stream, and 57 per cent. see the game through the TV cable. 28 percent. opt for satellite transmission, and 9 percent. on a standard antenna. The statistical error was plus or minus 1.6 points statistical.
It is clear that the minority for a dozen years, state the majority. Impact it will have on demographic changes, as well as the development of technologies and ever faster Internet.
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