In Poland the most popular cable means acquire media … – wirtualnemedia.pl

the report prepared by the Reuters Institute for the Study of Journalism on the six markets of Europe (including Polish), each of them we analyzed the situation on the basis of two national and one regional magazine and one commercial television station.

In our country, Reuters looked at this attitude of “Gazeta Wyborcza”, “Fact”, Journal of the West “and TVN24.

the report shows that from the point of view of consumption of the media in Poland is still a strong position of Europe against the backdrop of a cable – every Pole watching her every day for 247minut. It is the second largest result – more than on TV spending every day just the Italians, and less time watching TV spend the Finns.

Russia has the highest rate (58 per cent). users for whom an important source of everyday information are social networks. Most wstrzemięźliwi are residents of Germany.

At the opposite pole appeared in the case of Poland, selling magazines in the printed version. Per thousand inhabitants in our country, accounting for 61 instances (as in Italy), in all other countries included in the report this figure above.

In Poland gros all advertising costs (53 percent.) accounts on TV, in second place-the Internet (24%), and on the press are currently only 3 per cent., that means a reduction by as much as 63 percent. in the period from 2010 – 2015.

Despite the decline in advertising expenses for the segment Secretary in our country, it turns out that according to a report by Reuters, most of the advertising revenues of the Polish publishers coming from print editions of the magazines, not with their online channels.

In the digital segment only “Gazeta Wyborcza”, which receives income not only from advertising, published in the network, but also from paid access to content.

In our country the majority (62 percent). user enters the Internet through search engines, 38%. with the help of social networking and 28 percent. directly by visiting the publisher’s site or through its applications. It’s a completely different situation than, for example, in Finland, where Internet users in search of news go directly to the publisher’s site (62 percent), and only 15 per cent. audience content comes from the search engines.

Author: ps

more details: the use of the media, the media market, social media, industry-release