unofficially said that in addition to current President Julius Braun and Vice-President Marian Zalewski most likely to have a vice president of the company at the time of Robert Kwiatkowski – Jaroslaw Pachowski and Janusz Daszczyński that television led out of the chair the deputy head of the reign of Wieslaw Walendziak and Ryszard Miazek. But regardless of who wins, he will have to face many problems.
And as subscription
The current management pulled the TV out of the financial hole. When you took over the reins in 2011., The company was in the red, and 2012. Ended with a loss of 218 million zł. In 2014. We were able to move out of TVP on the plus side – at the expense of cuts and debt collection subscription. TVP had at its disposal 444 million zł from subscriptions, more than two times higher than three years earlier. But this comfortable situation will last more than three years. Then who will no longer prosecute for arrears and this amount will fall by half again. I think that Poles will suddenly en masse record receivers.
E as e-audience
Customers TVP is aging and efforts to win the young generation They do not bring results. TVP, which once began construction of the first online television, gave the field of competition. When TVN and Polsat through Playerowi and Ipli strengthen the position of the network, TVP only build a similar platform. The offer of the public broadcaster in vain for programs for the generation of digital natives. Raised with a smartphone in the hands of young people are watching “Klan” – speaking their language – at least “for the backs.”
M brand
About the financial collapse in TVP accused Prime Minister Donald Tusk, who a few years ago called on the media rackets fee. But the TV itself is also not without fault. Successive presidents they put a brick to devalue the brand TVP. HR carousels, waste of money, politicization, lowering journalistic standards, goings on vision and beyond – it made viewers turning away from TVP. The task of rebuilding trust in television and her position seems to be one of the most difficult that will face the new management.
& gt; & gt; & gt; Read also: Nowacki: Television I carry in my pocket
O as the audience
Digitalization has made TVP already has 16 competitors with the same range. Added to this is the dynamic development of thematic channels that receive its viewers. Viewership main antenna falls, so decreasing advertising revenue. In 2014. The market share of the entire group TVP (thematic channels) was indeed 31 percent. the audience, giving it market leadership, but 10 years ago the shares alone Ones and Twos exceeded 45 percent.
P as the program
Drain viewers associated with quality programming. Most of the candidates to the board stressed that the only way to stop viewers is to provide them with good and attractive program. No foreign formats and repetition, but copyright production. There were also some ideas for the development and construction of new thematic channels – as TVP intervention of documentaries and documents for seniors or channel TVP film, which would replace TVP HD.
R as restructuring
Exemptions in TVP password alive forever. In 2008. TV salaried employed 4597 people at the end of 2014. – 2891st despite the reduction in employment structure, efficiency and evaluation TVP employees still leave much to be desired. – I know how many substitutes may be director – said at the hearing was the head of the Ones Iwona Schymalla. The last restructuring took almost no other directorships. It meant transferring more than 400 people (makeup artists, journalists, graphic designers, editors and presenters) external to the company. In mid-June will begin the process to union Vision sued the company TVP and Leasing Team. It’s about stopping redundancies.
U as the politicization
During the hearings the board of TVP nobody deluded that competence will be crucial . The realization of party interests, posts with political broadcast, distribution of television on udzielne principality is the root cause and the most important obstacle in resolving other ills of the company.
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