TV: The end of the promotion of unhealthy foods during children’s programs – Media2.pl

The agreement on the principles of dissemination of advertisements and sponsorship indications concerning foodstuffs or beverages containing components whose presence in excessive amounts in the diet of children is not advisable signed ITI Neovision Poland Polsat TV, TV Puls, TVN, Poland and The VIMN The Walt Disney Company (Polish ).

Broadcasters pledged that from 1 January 2015. broadcasts directed to children under the age of 12 will not be accompanied by advertising of food and beverages that do not meet nutritional Criteria contained in the document, prepared at the request of the Polish Federation of Food Industry and approved by the Ministry of Health, which is annexed to the Agreement broadcasters.

This annex also stated, inter alia, product categories which are not included in the Criteria habits, because their advertising at children’s broadcasts will not be permitted. These include sugar and sugar-based products including: chocolate and chocolate products, jam or marmalade, nieczekoladowe sweets and other sugar products, soft drinks, potato chips and potato-based snacks, as well as products made of dough. The sender signed the agreement pledged that children’s programs are not accompanied by advertisements for these products.

Broadcasters since the beginning of December this year, will require advertisers to submit a written declaration of conformity of the product or indicate sponsorship of nutritional criteria.

The tasks of the National Broadcasting Council should initiate and support self-regulation

 in the provision of media services. The agreement is a response to broadcasters raised repeatedly by NBC need to provide effective, special protection of children against harmful content for them commercial communications that may adversely affect their proper physical, mental or moral development. Self-regulatory activities of broadcasters regard to the recommendations contained in the Act on radio and television. The Advertising Council declared at the same time transfer broadcasters and the National Council of Radio and Television of any information on breaches “of the Standard Food Advertising to children” and Criteria habits.

The agreement is the result of the work of the very active participation of the National Broadcasting Council and the Advertising Council and the Polish Federation of Food Industry and the Ministry of Health and aimed at drastically reducing the so-called advertising. unhealthy foods to children. NBC has repeatedly drawn attention to the problem, as children receive advertising messages uncritically. In the opinion of experts, particularly inadvisable to consume excessive amounts of advertised products by minors who are in the first phase of development, and secondly, in the period form their eating habits. NBC welcomes the agreement signed today – says Krzysztof Luft, a member of the National Broadcasting Council Television

The agreement between broadcasters is voluntary. Broadcasters also committed themselves, inter alia, to designate representatives authorized to execute the agreement.

In a case where the need to verify the conformity of the products advertised

 Criteria nutrition, the National Council of Radio and Television will be drawn to the Ministry of Health.

At the same time the National Council of Radio and Television under the existing rules will conduct monitoring systems in the statutory obligation arising from control of broadcasters from implementing the provisions contained in Art. Ust3a 16b of the Law on Broadcasting.