VOD , or video on demand, plays an increasingly role in the distribution of video. In Poland we have three Counting the internet platforms, and services provided by cable, satellite platforms and ISPs. A strong fan club in the American Netflix, portrayed as slayer television.
Popularity Netflix among Polish viewers is even greater because it is not available with us. The service is a subscription model, thereby enabling the Americans, the British, Dutch and Scandinavians unlimited access to their content for less than 10 euros / dollars a month (and that, and so after the last increase) and the number of Internet users is treated almost like a savior.
Read: Netflix sets out to conquer the world
It is not surprising, because the Netflix takes comfort from television settlement (this is also a “no limit”), and on VOD free choice. And the possibility of the so-called. binge watching, or watching marathons series. The flagship production of Netflix, hit “House of Cards” is indeed available to viewers on the premiere of the new season as a whole, making the most impatient absorb several episodes in one weekend.
“House of Cards” is for the TV industry phenomenon important for another reason. This rather expensive production, prepared by recognized Hollywood celebrities (including David Fincher) and employs an all-star cast, proves that big-budget productions today are not exclusively the domain of television stations or entrenched giants of Hollywood. A service took to the production of the next series.
Good news for viewers: Netflix is growing in Europe . I appeared in Germany, France and several other countries.
– We want to be a global company and have their users, also in Poland – kindles hope Joris Evers, a spokesman for Netflix in Europe, but does not want to disclose the details. Unofficially, only for startup planned for next year.
Does this mean a threat to linear television? What is certain is that it does not ignore the video on demand. Control your offer to the public will like Netflix HBO proposes VOD since 2010. service known as HBO GO is also available in Poland, but is primarily added to the package of traditional channels.
everywhere, I HBO GO without HBO offers, among others, Netia. According to her spokesman Kamil Wieczorek, this offer interested customers much less than the full package HBO.
– It’s still a large number – emphasizes, however. He adds that customers who are starting from the HBO GO, often end up on the full Televisions company. TV turns out to be just more convenient.
– We can see that VOD is a strong trend, however, often only declarative. User behavior indicate something else – says Katarzyna Kieli, managing director of Discovery Networks in our region. – Television is a medium comfortable, needs to rest. Her position is not threatened in the coming years. On the contrary, the popularity of mobile devices it even helps – adds Kieli.
As it turns out, viewers are increasingly using multiple screens simultaneously, and watching TV, consume content using tablets or laptops.
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