A survey conducted by media agency OMD that only in TV serials tracks less than one-third (32 percent.) Internet users and 14 percent. do not watch them at all. Only 30 per cent. respondents had happened at least once pay-per-view network series. For those who have never paid (70 percent.) Granted part (15 per cent. Respondents) that would pay for no ads. Internet users are not willing to pay too much – the survey shows that most 10-15 zł for the entire season of the show. “Internet users mostly watch for free, because Polish sites do not allow them attractive for series consideration” – says Kamila Kownacka, Managing Director of OMD Digital.
On the question of which station they would like to see the series, respondents most frequently indicated TVN (33 percent.). TV Poland was 17 percent. indications, and Polsat – 16 percent .; the same proportion of respondents chose the answer “Other” and 21 percent. Internet users had no preferences in this respect.
As the most watched on the internet mentioned series “Game of Thrones” (30 percent.), “Sherlock” (20 percent.) and “The Walking Dead “and” Breaking Bad “(by 18 percent. indications).
survey was conducted in July. CAWI on a group of 238 Internet users.
(RUT)
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