Multiscreening television on smartphones, is a chance for … – Telix.pl

Half of Poles while watching TV at the same time use of other electronic devices. For advertisers an opportunity to strengthen communication. Multiscreening a trend that became present on the Polish market. Poles more often simultaneously use several screens, or divide their attention between the TV, laptop, smartphone and tablet. This is an opportunity for advertisers to emphasize its communication in an additional medium.

 - Half of Poles while watching TV while doing other things, such .: uses a smartphone or viewing something on the tablet. There are also those who try to play the game console – lists Dagmara worm, research director at media house Mindshare Poland, who is the author of a study on multiscreeningu.

 During the test, “Multiscreening” Internet users were asked about the use of the following devices: TV, laptop, smartphone, desktop computer, tablet, game console, and e-book reader. It shows that watching TV, the Poles most often used in combination with a laptop (46 percent.) Or a smartphone (41 percent.). Holding the smartphone in hand, at the same time look at the TV screen (56 percent.), Laptops (39 percent.), A desktop computer (23 percent.) Or tablet (11 percent.). most tablet is connected to the TV (48 percent.), smartphone (29 percent.) or laptop (15 percent.).
 

 According worm for the media market is a significant figure because it shows how to change habits and how advertisers should adapt to what they do, their target groups.
 

 - If you know that people who are subjected to the advertising message in television, tend to simultaneously use your smartphone or tablet, we can use this to complete the message transfer an additional TV in mobilu or other additional screen – says in an interview with Newserią Dagmara worm.
 

 In her view, divided attention of recipients should be translated both the writers and advertisers.

 - We have to put emphasis on the creative approach to attract and retain customers, while diversifying communication channels – adds.

 A study conducted by Mindshare also draws attention to the attachment of Poles to individual devices. According to the Polish Internet users equally eager to use a laptop (88 percent.) And the TV (93 percent.). To this group slowly joins the smartphone (76 percent.), Which is also the most personal device.

 - 90 percent. respondents declare that this device does not share with any other member of the household. Similar attachment can be seen only in the case of e-book readers – confirms Dagmara worm.

 The situation is quite different in the case of tablets, which are much more often, like laptops, are used by many members of the household.

 The most common business tasks performed on computers – desktops (61 percent.) And laptops (59 percent.). For surfing the Web serves us a laptop (85 percent.), But also a smartphone (60 percent.) And tablet (55 percent.). We play, we learn, watch video and do online shopping mainly on laptops while listening to music most often choose laptops (67 percent.) And smartphones (58 percent.).

 During the test, “Multiscreening” Internet users were asked about the use of the following devices: TV, laptop, smartphone, desktop computer, tablet, game console, and e-book reader. The survey was conducted in June 2014.

Source: Newseria News Agency

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