Floats TV – Republic

Source: Fotorzepa

Author: Dominik Pisarek

Service Snapchat created a new business model – a cross between a television and a new charging for ads posted by programs.

Modern social media are in constant motion. Last year’s valuation to three billion US dollars, now appears to be a joke, because the same site reveals potential several times larger. Snapchat, instant messaging, which is currently located at the top of popularity among teenagers and people under 35 years of age, may be worth several billion. And only shows what he is really capable of.

New services Messenger

Recent experiments relate to TV services. Messenger in January this year. enriched with the “Discover” allows you to view new materials and free software video posted on the site by 11 television stations. The new show comedian Ben Stiller made his debut on March 25 on Comedy Central, but five days before he was seen was in the service. Snapchat Prime Minister announces more and puts on television content. Attracting young audience translates into very specific advertising rates. It turns out that attractive to advertisers group of customers in the majority reaches Snapchat and no longer on Twitter or Facebook.

Content, which hovers mentioned “Discover”, attracting several million people a day. CEO communicator, Evan Spiegel, who a year ago rejected a takeover offer from Facebook and three billion US dollars from the Mark Zuckerberg, has announced that the next news Snapchatu not be limited to the partnership with Comedy Central. Today, an application used by over 100 million young audiences, and the elusive nature of the messages sent via this attract more users. The company ensures that it does not collect information about their customers, do not check their online behavior, nor does it examine trends, which is guided. However, and advertising on the new television service offers twice the rate of those who take the popular Hulu or Netflix website dedicated to the TV.

Astronomical valuation

In August last year, three billion it got over 10. In March, China’s Alibaba conquered the value to $ 15 billion. Valuation Snapchatu still growing and the opportunities offered just will not go unnoticed for further investors. Among the 11 channels that can be found in the application are, inter alia, CNN, ESPN, Food Network, National Geographic, People, Vice, and Comedy Central. Each of these forms of content specially dedicated for customers Snapchatu and has the ability to sell their own ads on the materials. The latter, of course, reduces the return of the application.

Internet television is the current trend in the media, which can not be underestimated, nor stop. Traditional TV schedule, at home ceases to be important for people who are on a daily basis in an increasing number of situations to use the mobile aspect of technology. If the banking you can carry around in your pocket, why not be able to watch their favorite programs when you yourself want to feel like it, not when it’s time to broadcast? Social media is also the time required to change its form, because existing services as Facebook and Twitter for the younger generation are less interesting than the continuously variable Snapchat. According to recent research consulting firm Cowen 71 percent. Americans aged 18 to 29 years using the service. Outside the US, the number of users is still too small to devote her attention. Snapchatowanie quickly entered the everyday language and is now talking about fleeting messages as often as on facebookowych or twitterowych entries.

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