The disadvantage is the lack of terrestrial tv some channels, the pay high prices – Republic

Source: Bloomberg

So according to a study by the ARC Market and Opinion. With free terrestrial TV uses 21 percent. Internet users surveyed by it, most – 44 percent. – Has purchased a satellite platform.

27 percent. people interviewed by the ARC has bought the package on cable, but – interestingly – 2 percent. does not use any form of access to television. – DVB-T has become a viable substitute for pay TV competition. First – it is free, secondly – does not require the signature of the contract, and thirdly – the program offer steadily widening. Currently, companies offering pay TV face the challenge to convince customers that Pay TV offers much more than free – commented the results of Dr. Adam Czarnecki ARC Market and Opinion. As noted, the customer needs to see a clear advantage of pay-TV, otherwise you may begin to consider the resignations of such services. The main advantage of digital terrestrial television is the audience that is free – so consider 66 percent. respondents. 57 percent. lists no need to sign contracts to use it. According to 44 percent. current offer terrestrial television (24 channels) is sufficient. 9 percent. adds that he prefers terrestrial television, because it was dissatisfied with the quality of service from the toll operators. – The biggest drawback is the lack of terrestrial TV programs of interest to the respondents, while digital satellite and cable TV – high price. At the same time, even though the program offer pay-TV is assessed higher than the free television, it is up to one quarter of respondents are not happy with it – gives the ARC. In recent research conducted media house MEC apparent that more than half (52 percent.) Polish internet television viewers would like to have a free offer terrestrial television Discovery Channel, National Geographic third and fourth TVN 24.

lack of interesting programs offered complains ground until half of the respondents (in the case of cable networks is 26 percent., and digital platforms: 23 percent.), fifth terrestrial television also reproaches failure. In turn, the high price deters satellite platforms 38 percent. respondents, and the cable networks: 35 percent. – Customers are not completely satisfied with the services of paid and which currently enjoy. Although also see some gaps on the side of free television is, however, much easier to reconcile with some inconveniences, knowing that the service is theoretically free. In the case of paid customer expectations are rising dramatically – says Dr. Adam Czarnecki.

MEC study showed that the majority (73 percent.) Poles believe that the digitization of terrestrial television offer is better than ever. He says that 60 per cent. kablówek customers, 74 per cent. satellite platforms and 85 percent. viewers of digital terrestrial television. ARC study was carried out in early August via an online survey at 1 thousand. people.

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