More and more Poles are convinced to free television – Media2.pl

Television viewers increasingly appreciate the free terrestrial television. Respondents indicated its advantages are: no fees, no contracts and sufficient program offer. Pay TV, in turn, is expensive, and its program offer is not always in line with the expectations of customers – according to a study ARC Market and Opinion.

Although the free terrestrial television is still less popular since digital satellite and cable television is the number of people who saw the benefits of systematically rośnie.Tym, which appeal to consumers in the case of terrestrial most is the lack of charges – in addition to the compulsory license fee – and no need of signing a contract. The biggest drawback is the lack of terrestrial TV programs of interest to the respondents, while digital satellite and cable TV – high price. At the same time, even though the program offer pay-TV is assessed higher than the free television, it is up to one quarter of respondents are not happy with it.

DVB-constant a viable substitute for pay TV competition. First – it is free, secondly – does not require the signature of the contract, and thirdly – the program offer steadily widening. Currently, companies offering pay TV face the challenge to convince customers that Pay TV offers much more than free, which is a wider, optimized for different audiences range of programming that was not available in the terrestrial range of additional services – such as the recorder or video rental. The customer needs to see a clear advantage of pay-TV, otherwise – can begin to consider resignation from her. Looking at the results of our research, customers are not fully satisfied with the services of paid and which currently enjoy. Although also see some gaps on the side of free television is, however, much easier to reconcile with some inconveniences, knowing that the service is theoretically free. In the case of paid customer expectations are rising dramatically – says Dr. Adam Czarnecki ARC Market and Opinion

The test took place on a nationwide representative sample of size N = 1000, from 01.08 – 07.08.2014. The study was conducted using the technique CAWI (online survey) by epanel.pl panel belonging to the ARC Market and Opinion.