Polish TV on the rise, but not resting on our laurels – Money.pl

2014-08-06 12:25

President of TVP Juliusz Braun [Photo: Adam tumor / REPORTER]

TVP SA in the period January-June 2014 years recorded positive gross profit of 116.2 million zł. This result is better than last year the corresponding period of 107.4 million zł (profit for the first half of 2013. Amounted to 8.7 mln zł). The company notes that during the term of the current board, whose chairman is Julius Braun (pictured), the cost of their own have been reduced by nearly one third.

The primary reasons are much better result: an additional subscription for 2013., But postponed to January 2014 in the amount of 38.7 million zł, an increase in advertising revenue and sponsorship, increase in other revenues as well as lower their own costs through savings and prudent budget management of the Company.

– as a result we are happy . This does not mean, however, that rest on our laurels. TV Poland still working intensively on increasing both revenue and cost rationalization. During the term of the current Board of TVP own costs were reduced by nearly one-third – admits the above conversation with Money.pl company.

The company has a stable situation in terms of liquidity. In the first six months of this year. compared to the previous year subscription revenue increased by 100.4 million zł. Size subscription revenues, despite the reversal observed in previous years, the downward trend is still far out of proportion to the expenditure incurred by TVP for purposes related to the duties of the public broadcaster.

– The basic problem of the public broadcaster is still not resolved the issue regulate public supply, which remains at many times lower than the average in the European Union, including in countries with wealth similar to Polish – said in an interview with Jacek Money.pl Rakowiecki, a spokesman for TVP. – suffers from the quality of the programming TVP – he added.

TVP revenue from advertising and sponsorship for January – June 2014. Were higher than planned for this period and larger in relation to the performance for the six months of 2013. The increase in revenue from advertising and sponsorship, the Company was primarily due to: improve the situation in the television advertising market, optimizing the trade policy of the Company and increase viewership of channels TVP SA in the first quarter of this year.

We continue progressing diversification of sources of income, other income (except for advertising, sponsorship and subscription) increased in the first half of 2014. compared to the same period last year by 9.3 million zł , ie. 11.7 percent. Operating expenses in the period January – June 2014. Amounted to 697.4 mln zł, and are compared to the same period last year decreased by 11.3 million zł.