It is not true that television does not like YouTube – Money.pl

2015-02-13 6:41

[Photo: youtube.com]

For many years the video content is most valuable for both the viewer and the advertiser. It has better results for the audience, is an attractive and easily digestible carrier. Thus, TV is so captivated the world and has become in a short time the most important and most valuable medium.

It was she who helped popularize the most famous people in the world and made that the information they are able to circulate the globe in seconds. It promotes the moving image and creates a fashion phenomenon. It is no wonder that this happens is still only slowly changing the medium itself that it emits. Internet TV since caught up.

Experts say that you do not overtake but it’s only a matter of time. The Internet has greater range, is cheaper and cheaper is to produce content for the network. The Internet also easier to control, investigate, track users and their behavior, and is a powerful tool for advertisers.

TV to YT

Groups managing television stations across the globe are aware of this, so on You Tube we have more and more channels was created by the stations, or their thematic programs. TV begins visit where sometimes all. Just look at the profiles of giants such as the BBC.

Watching their profile BBC News, not only that we see a whole lot of footage, there’s more we can see which programs belonging to the BBC created a similar profile to promote their content – there are now as many as 17! Everyone has hundreds of thousands of subscribers. Each profile places of interest with their program units or portions of programs and reports.

It is natural for popularizing content and encourage you to visit the website, which is the target platform and the video carrier and finally, of course, to keep track of the TV channel. This is a tree hierarchy built by an increasing number of stations and television programs.

The BBC is just the first example from the shore, as in the West this phenomenon has been going on for many years. All major television stations have their teasers and fragments of materials on You Tube. Longer have to wait for it in Poland. Quickly set about it as usual TVN – the ITI Group. TVN has created a profile on You Tube in 2008 and crosses on the previews materials or so-called bonuses, not shown on television.

However, TVN also trace many Western station did something even more rising value of their content online. TVN was created player where you can watch the entire episodes of selected television programs. It’s really more important than the effect of promoting content through YouTube, as TVN thus built their own web video platform, bringing together users and subscribers.

TVP chooses YouTube

Its coverage through online medium has also decided to increase our good old TVP. Station very actively started to address your YouTube account, and produce a sub-account and the thematic programs. TVP has created a profile already in 2006, but only the last few years show increased activity on it and it’s a simple reason – an increase in revenue from advertising.

ABOUT THE AUTHOR

Christopher Pałys , a graduate of Academy of Fine Arts, for over eight years professionally associated with the advertising market. Composer, instrumentalist and avid traveler.

Every week on Friday on the site Manager.Money.pl writes about everything that is associated with the most interesting and most controversial advertising campaigns in Poland and abroad.

Remember that You Tube views with the right amount of content can become an additional tool for generating revenue from advertising. TVP somewhat differently approached the topic of placing material on it. Unlike many Western TVN station, decided to throw because large parts of the video or entire programs allowing people to watch a sought-after material on YouTube.

There are undoubtedly more valuable content and can be derive more revenue from advertising although it is worth to realize that you can see visible revenue at a time when audience numbers begin to reach millions of hits. Although they are not yet comparable to TVP revenues to those of traditional advertising, but so far consistently further develop their online content.

Is it worth it to put on You Tube?

This is one of the most popular websites in the world. In Poland, it declares the use of 92% of the population! Worldwide data look similar. Different materials at the level of gain audience of several hundred million hits! It’s hard to compare to the audience any programs on TV.

It is a tool that significantly increases the reach of our content and its use is rather mandatory, of course skillfully promoting our content. But there is a difference between the active use of You Tube and putting him completely. Why? The simple thing is the external service provider, has its own policies, regulations and benefits from advertising. Both YouTube and Facebook, they can change their policies, effectively hindering our work or reducing their profitability.

Even well promoted YT channel is not and never will be until the end of ours, so the question whether it is worth a completely of the condition? I think the golden mean is to promote our content on YouTube and increasing their range, but eventually the movement should be directed to our own platform, whether it is a forum, player, page or blog.

In this way, we will help you spread our content but on the other hand, do not become addicted portal where you really only have an account. It is worth to remember that investing in the content on YouTube. On the one hand, we must move with the times and move your business to a medium which is at the time, but, as usual, let us do it with his head.

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