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Best action in the history of marketing?
yesterday on the internet almost the speed of light spreads a video posted on YouTube by cheap Canadian airline WestJet. In the video you can see the unusual joke, which organized the company to its customers.
250 passenger flight from Toronto to Calgary briefing conducted Santa Claus, in addition to the screen. By the way, the line of customers asking what they would like to get for Christmas. Amused people gave different answers. One of the pairs with a laugh replied that she would like great TV. One of the men had a more modest desire: he wanted new socks. Another dreamed of a warm scarf.
passengers had no idea what would happen next. Meanwhile, when boarded the plane in Toronto, 150 “elves” with WestJet rushed to stores to … buy it, what they said Nicholas. Before the plane came to Calgary, gifts were already wrapped
All the passengers got exactly what they wanted: tablet, snowboarding, Samsung Galaxy III … And also a big TV. His gifts were given too gentlemen of socks and a scarf, but it did not seem as enthusiastic as the rest of the passengers (by the way, who dreams of socks as a Christmas gift?).
WestJet also got exactly what they wanted – a giant interest and millions of views on YouTube in a few hours. And the cost of all the action, after all was not so great.
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