PAP, ed. Michael A. Zielinski
percentage of people with access to digital terrestrial television stations and advertising influence
These are the findings of a TNS Polish TVP. The process of digitization of television ended in July this year. Through the digitization of television signal number increased to 19
A survey commissioned by Polish Television shows that the greatest still enjoys popular Satellite TV – watching her 41 percent. respondents, about 1 percentage point. more than in April. More customers gained Cable TV – in April. use of the declared 26 percent. viewers, currently 30 percent. respondents. Digital terrestrial television signal for eight months took away 13 percent. respondents, today, she 23 percent. Own free set of satellite television has 2 percent. viewers.
Every tenth respondent in connection with the digitization resigned from satellite and cable TV. 81 percent. respondents answered that they remained at the same style of TV reception.
On the other hand 30 percent. respondents admitted that due to the digitization decided to buy equipment for receiving satellite in a manner other than ground (most bought satellite TV, but also the package of cable television, Free satellite television, or IPTV).
Today majority of households (74 percent). has one television. Some TVs can be found in every fifth home, wherein usually there are two receivers. TV in a home or apartment does not have a 3 per cent. respondents.
According to the survey, most (61 percent). televisions connected to digital terrestrial television does not have a built-in tuner and receives a signal using a decoder installed additionally. One in five people admitted that due to the digitization lost the ability to receive terrestrial television. Also, one in five can not tell if she lost the signal because I did not depriving earlier terrestrial TV. 60 percent. answered that they retained the ability to receive.
survey was conducted in November 1000 a group of Polish citizens above 15 years of age.
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