The greatest value
Press – more than 56 million zł – received Legia Warsaw. Capital club was frequently shown by television channels, and a large amount of equivalent merit to have open broadcasts of its games conducted by TVP.
The second Slask Wroclaw generated a value of 37 million zł at 9940 exposures brands associated with the team. Such a high value at only fourth in terms of number of exposures was achieved through team meetings broadcasts run by Polsat TV.
Standard Pentagon Research study is based on the monitoring of instances of each brand stations TVP1, TVP 2, TVP Info, TV Polonia, TVP Sport, TVN, TVN 24, TVN Turbo, Polsat, Polsat Sport, Polsat Sport News, C + Sport, nSport, C + Family and TV4. Monitored sports programs (including news), in which events are shown with the participation of Polish or Polish athletes. Listed are the brand exposed to Polish and Polish players brand exposed to foreign players. No exceptions are the main sponsors of monitored events in Poland.
mediated Value is calculated based on the average cpt for monitoring stations and an average audience TV programs, during which they were exposed to the brand. Are counted so. exposures efficient, and therefore those that are highly visible (clear), last at least 1 second, and are not fragmented (min. 80% visibility).
number of contacts is the sum of products of instances of a particular brand with the average number of viewers a program which is the subject of monitoring. Value mediated shows the estimated cost that would be incurred in order to obtain similar GRP using conventional advertising. Telemetry Data: Nielsen Audience Measurement.
More information : T-Mobile Ekstraklasa, sponsorship, the media, the Pentagon research
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