More interesting than the TV – The Republic

source: Fotorzepa

Author: Jerzy Dudek

Internet changes everything. TV has nothing to fear, because here, a new kind of very popular entertainment.

The first half of 2014 years has been marked by billions valuations and acquisitions for applications for communication between users. Snapchat, Viber, WhatsApp – the name originally known enthusiasts of new technologies, become more and more popular among millions of users, and large IT companies increasingly want to have them in their ranks.

Nowadays known brands as Facebook and Twitter would not allow the council to maximize profits based on existing functionality. Internet is changing, and with it the needs of modern users. Giants make it easier to take over proven applications with millions of userów than devote resources to create their own solutions doing the same thing. And so millions (users) have started to billions (of dollars in profits from the merger).

New Trends

Another trend this year became the migration of television to the Internet. Not only sites with programs on demand, ie. VoD (Video on Demand), but also the creation of serials exclusively for the network. People like serials, they can now watch several episodes at one go and appreciate the effort the writers. It is worth investing in a recognized name, which will create an interesting story, you may also hire a few well-known actors, and advertisers will come alone.

According to the latest research it is a way of watching streaming TV series string is more beneficial for the advertised products. In English, this phenomenon is called binge watching. According to analysts, several times repeating the names of the products advertised in the program goes to break our consciousness, because our brain is working at high speed keeping pace with the action film. The advertising goes to the fertile soil and is stored. The result is a greater chance that shopping we look after what we have seen in the next section break.

new type of viewer

Television can be afraid and it seriously, because the Internet audience is becoming more and more aware, powerful and numerous. Millions of viewers do not have to wait for a specific time of issue of your favorite program, because either watch it a convenient time for yourself, or reach for a mobile version of the VoD service, or follow the recommendations of social media and not the commands of television presenters. On the horizon there is also another type of television entertainment in the network.

For the titer of a new trend grows streaming games. Looking at it like playing someone else, as they play the best, or share your games, it becomes more and more popular. Yesterday came news that Google wants to put one billion U.S. dollars for the streaming gaming service called Twitch. Message for now is still unconfirmed and niekomentowana by either party, but the media expected that something like this will be sooner or later place. This creates an additional field for competitive services and, above all, shows that with the players to be reckoned with. Always a big group which might be a reason to sell another portion of advertising during such transmission.

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