Wednesday, July 23, 2014

gazetaprawna.plBiznesMediaPolacy want to get off of cable … – GazetaPrawna.pl

statystyki

by Peter Dziubak 23/07/2014, 7:30; Updated: 23/07/2014, 8:16

 Exactly one year ago the country was excluded last analog TV transmitters.

Exactly a year ago in Poland last transmitters turned off analog TV. source: ShutterStock

year after the analogue signal is switched off almost every third customer pay TV operators considering abandoning them in favor of digital terrestrial television. Viewers most complain about the price and uninteresting products.

class=”tresc”> better to have fewer programs, but virtually for free, than to pay for more – to such a request reaches 30 percent. kablówek clients and platforms. According to the report, “The digitization project” and research media house most complain they MEC prices and uninteresting content providers in the offers. Half of them as a potential reason to depart from their service provider indicates the emergence of a free NTC.

worse in this combination fall digital platforms, in which as many as 34 per cent. subscribers thoughts about the resignation of pay-TV. Among the clients kablówek declares so exactly what the fourth.

– I do not mean that as many viewers actually take the decision to leave paid listings, but they certainly represent a segment-based venture operators – explains Joanna Nowakowska of MEC. It argues that in the case of satellite platforms this high percentage can be combined with the fact that their clients are less wealthy people from smaller towns, and therefore more sensitive to price. When asked about the main reasons for the possible resignation of the price indicated 43 percent. kablówek customers and as much as 63 percent. satellite pay-TV viewers.


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