True screen, or when it pays to buy a TV? [MONEY ... - Wyborcza.biz

department of electronics in Tesco in Bydgoszcz (Photo by Tomasz Stanczak / Newspaper Agency)

long overdue TVs on store shelves and if cheaper? In which month is the cheapest and the most expensive? When the “sale” is a marketing ?ciemk?

retail chains depend on us to believe in it …

before Christmas usually hear that this time is a great opportunity to buy a TV, because near the end of the year and are the biggest sell-off.

– Television preferably buy before Christmas – confirms Violetta Batóg, a spokesman for Media Saturn Poland, the owner of Media Markt and Saturn.

Is it true? Checked.

… but I do not want us to know about it

Our investigation begin ” from the cradle “, because it’s time to release a TV with a factory in large part determines when the most profitable to buy it. Televisions have a very short commercial life cycle – on store shelves the models are exhibited year, up to half. “Life” TV starts in March, and by May – during the three months leading manufacturers (Samsung, LG and others) are introducing new models.

At the request of “Gazeta Wyborcza” Ceneo price comparison site. en checked, as with the passage of time change as televisions. In the statement, and our findings show that:

– the average price of the TV regardless of class, and the initial price falls by nearly 30 percent., Which is worth three thousand television. z? after a year will be worth about two thousand. z?, and that for five thousand. – A little more than three thousand. z?,

– Premium TV, which premieres on costs 8 thousand. z?, the holiday is sometimes cheaper by 1.5 thousand. z?, at the end of two thousand years. z?, and in the spring for another thousand,

– if the TV is selling well, the price may not change even for half a year,

– prices are falling harder for new technological solutions . Currently, 4K TVs are hit (more on this topic read the interview below) – their prices start from 15 thousand. z?.

is best to buy last year’s model of television in February or March.

What is the cost to produce TV, and for how much to buy?

– the cost of producing 55-inch LCD TV panel is now about 1330 z?. The store TV on such a large screen size costs about four thousand. z?,

– average global cost of production 55-inch OLED TV is the latest generation 22.7 thousand. z? (Source: NPD DisplaySearch), and the shop price model LG OLED TV is hooked up 37.9 thousand. z? (data from Germany, where TV is available in the month).

What is the record sell-off?

Board member sells a large network in Poland electronics admits that the biggest sell-off on TV from an average of shelf.

– In this segment, manufacturers are fighting about who the most sales, televisions diverge in the thousands. The more expensive models, such as the Sony KDL-46W905A for 7 thousand. z?, not staniej? to two thousand. z?, because the whole country will sell several hundred units, and despite the high prices you will find amateurs – he explains.

extremely rare to come across a spectacular occasion. – For four thousand. z? bought the biennial exhibition Philips 46PFL9706 TV, which at the time of entry cost over 12 thousand. z? – says | Tomasz Chmielewski, editor-in-chief of the magazine tester Tvtest.pl and professional television, but this confirms that such occasions are able to spot a few. Moreover, here you can easily cut to give, for example, buy a device that on display in three months reached a planned annual mileage, which can quickly spoil.

Class=”txt_srodtytul”> How is the price reduction the margin?

– Regardless of the prices are single-digit margins. Closer to 1 percent. than 10 percent. How can we go to yours? The price of new models included in the cost of production and research and development. Along with the popularization of design solutions manufacturers lower their prices, we are also maintaining a low margin – says our source from the company that sells electronics.

Sometimes it pays to pay the stores to the interest – when they want to quickly store and getting endarterectomy capital for the purchase of newly launched products. It works a bit like a low-interest loan – the network does indeed little, but thanks to multi-million turnover even a single day of losses, and gains the necessary funds to purchase.

What happens to the models, they do not sell?

The representative of the network: – All televisions are selling. We try to fit in order to estimate sales. And if a model sold very poorly, markdowns are high, but some of the costs you assume the manufacturer or distributor of equipment.

Buy in store or online? In Moloch or in a small shop?

Last year, in an e-stores we have spent a record 23 billion z? – about a quarter more than in 2011, this 6.5 billion z? spent on home electronics / appliances. The web is usually cheaper (stores fall advertising campaign costs, storage and maintenance of retail outlets). Example: Panasonic Smart VIERA TX-L42EGE cost in March in the “big shops” from 2250 to 2400 z?, and Ceneo.pl you can find this stuff cheaper by more than 200 z? than the minimum price in the living room.

What on a large network? – Products with the lowest prices in online stores are not always readily available, and sometimes do not have them in stock. Most shops do not give additional costs, such as transportation – makes big players Violetta Batóg with Media Saturn.

Who is right? There is no single answer, you need to check yourself. It is not always cheaper in a small shop, but it usually happens. Examples:

– Network RTV Euro AGD as part of the end of September of the “seven days of crazy prices” sells UE46F6320 Samsung TV with 3D feature for 2990 z? (plus free shipping). By comparison it will not get cheaper, and in many costs by as much as 400 z? more expensive.

– The Media Markt in late September “aired magazines” – the four days he was overrated entire range of the network and the TV Sony KDL- 32W600 after 1599 z? – comparable price was only two online stores, and anywhere else the product is up to 200 z? more expensive.

Promotions – when you pay to use. ..

– best to buy when in stores prevailing emptiness, or the beginning of the holiday, but also eg picnics. Then the networks often organize special campaigns, such as overestimating all products in the category at 20 percent.

… and when not to?

– When the store is the biggest crowd. Communion, Secret Santa or hot time before Christmas (at the beginning of December last year the average price of Samsung Galaxy Tab2 in online stores jumped up by an average of 25 z? – from 855 to 879 z?, and fell in the second week of January).

The period before Christmas is a double harvest of electronics stores. Once the crowds in the stores looking for gifts, people work well under pressure and severe at the time of advertising campaigns and decide rationally. A two – then stores tend to buy cheaper products from suppliers (including dependent on increasing sales at the end of the year) and as a result – only sell it at a higher profit margin.

– It should look into the shops after Christmas – sometimes organized in networks During this time sales slightly older equipment.

– Beware of the shares of “back to school” – that Industry news, which has for some time made quite an impression, as if growing! – August’s actions are carefully planned months in advance and play on the emotions of parents. – I mean, like it, do not buy your child a laptop? But be useful to school – making fun of leading network vendor.

– When buying electronics proceed against seasonal trends. So, if you need a GPS, it’s not really buy it in June. The pamphlets then find a cheap product, but rather it will be outdated model, and new when you can buy cheaper elsewhere.

what are considered?

– the accessories … noticed that they are never overrated? – Here are the highest profit margins, because people buy them on impulse – since we spent two thousand. z? on the computer, what is harmful yet few dollars on a mouse – says the man from the distribution. For example, the HDMI cable. Attentive seller indicates the appropriate shelf. The Saturn and Media Markt 50-60 cable costs, and even 129.90 z?! (This cable Microsoft Xbox logo). But the Internet-meter connector can be purchased for $ 7 z?!

– The obliging retailers … who offer additional service, extended warranty or additional insurance for the possibility of replacement of equipment for the new after combustion. They cost up to ten percent of the equipment and usually are promoted during the sale. Is it worth it? – Certainly the Store – jokes seller.

– Stores also offer visits installer that will install our equipment at home. – Sometimes you have to demonstrate assertiveness, because in many networks vendors are held accountable is the number of customers who have signed such an agreement – said the representative of the distributor. They encourage, cause it’s their salary – usually base the minimum national salary and bonus of as much as 350 percent.

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