In March, we wrote about the preferences of Poles looking for a new TV. Not surprisingly, it turned out that the most common on the Internet looking for branded Full HD LCD TV prices from 1000 to 3000 z?. Those figures come from Okazje.info service. Now they are confirmed by the market investigation commissioned by TNS Toshiba Poland.
For Poles, the primary criterion for the selection of the new receiver is still the price. As many as 64 per cent. respondents declared that if at that moment would decide to buy a TV, it would cost between 1500 and 3000, respectively. More expensive models would opt for only about 23 percent. respondents. Interestingly, half of the women on the new device przeznaczy?aby up to 2,000 zlotys, while most men can spend more, and as much as 9 percent. of them declare that they are interested in TVs costing over 5000 gold (for the price would decide only every hundredth of a Woman)
– the study concludes this study.
Declared prices
Contrary to my tourist advice receiver size, many of us are still focused on the TV, the diagonal is less than 42 inches. Gender beauty likes to smaller matrices (45% of women would choose a TV with a diagonal measurement of less than 40 inches), but the men did not go crazy. 30% of those measured in the size of about 43 inches, and only 13% are willing to choose a size larger than 46 inches.
Fig. TNS Poland
It is interesting to the extent that in recent years, prices have dropped significantly large TVs, and even in that early boundary to 3000 z?, you can find something bigger. Perhaps a more serious obstacle than the money is the living room area.
What besides money?
question of the size and value of the TV for a long time in Poland is the same. All the time we choose mostly inexpensive and smaller TVs. This is the only a few of us decide to receivers with a diagonal of 60 inches, and with a candle to look for those who have the courage (and space) to buy a 90 inch TV.
what else to point out looking for a new TV? First of all, the brand.
As of December 2011, more than two thirds (68 percent.) of respondents stated that it is important to them or very important. Definitely has increased while the number of people currently held firmly cast brand. In a previous study, the rate was only 3 percent. As much as 49 percent. respondents do not see any reasons to change the favorite brand TV to another.
Fig. TNS Poland
Another thing we remember is technology. Although in this case the matter is much simpler. This is a result of manufacturers who currently focused largely on the development and promotion of LED LCD TVs. Some companies have completely withdrawn from the production of traditional LCD TV backlight (CCFL rather than LED) and plasma have long been the only addition.
According to TNS Poland currently in our homes lit mostly old receivers CRT or LCD models with traditional backlighting. When choosing the new receivers, willy-nilly, however, decide on the LCD indicator.
Fig. TNS Poland
Television – product necessities
Despite the crisis continues to buy new TVs. One-third of survey respondents planning to do so for the next year. 32% would be done in two or three years. 44% of them are people from households whose income is more than 5000 z?.
According to Piotr Golonka of the Polish branch of the Toshiba TV is in some sense the goods of first necessity.
Article
TV is first necessary, because when it comes to electronics and appliances in general, people prefer to buy a TV, and give example of audio equipment or replace the machine with a new one. This is certainly an important element in our homes and hence unless the increase, despite the overall economic decline and crisis
– says Piotr Golonka.
However, carefully make decisions.
Choosing
TV Poles generally run fast, but TNS shows that, compared to December 2011, the purchasing decision time lengthened. Every fourth respondent declared at the time that a new TV would buy the same day they decided to buying. Currently, the same day the TV buys only 18 percent. respondents
– shows a summary of the study.
During consideration
analyze other models, sizes, features and consult our decisions with friends. Looking for information often can be used:
– talk with a counselor – 51%
– data from selected manufacturers – 42%
– traditional media – television 11%, 9% of the written press,
– blogs and forums – 31%.
Fig. TNS Poland
decision usually buy specialized hardware stores Electronics (3% more than in 2011).
good and cheap
Thus, the selection of a new TV is still guided by the principles of the old as the hills – it has to be cheap and good. Ideally, he was an equipment brand that we know well.
It’s a big challenge for companies, because every customer is gaining more and more difficult, but on the other hand make high quality can count on greater loyalty. Customers also appreciate more and more design, product performance and quality. Other features of the TV, though welcome, come off when you buy often to second place
– ends Krzysztof Lis, manager of Toshiba Poland.
Simon Adamus
Fig. licensed under CC Attribution 2.0 buyalex / Flickr infographics – Toshiba and TNS Poland
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