Chirping TV, which is why the Internet is not supersede television - Money.pl

id=”inContext_disabled”> 2013-07-03 16:14

By Marcin Chmielewski

Although constantly growing number of Internet users, TV is fine. According to forecasts, consulting agencies Lucitel by 2017 the global TV market will be worth 564 billion dollars, noting the steady growth of 3.8 per cent. year.

Wnajbli?szych years, but he faces big changes. Projects utilizing the potential of interactive television pursue such Youtube, Google, Viacom and Twitter. Initiatives of this type also appear on the Polish market. The changes will have to adjust such channels present on the DTT multiplex. Are still shrouded in secrecy, details of Apple’s plans, signaling strong interest in the TV market. Carefully watching the movements among others idostawcy advertisers IT services. At the crossroads of media, video and technology is a new, profitable business.

All indications are that we live in times of irreversible changes in the world of audio and video transmission. Apparently, traditional services are still going strong. Pay TV in both 2011 and 2012, noted the global number of users increases of approximately 8 percent. Their services have already hit more than 800 million households around the world. At the same time, however, are increasingly present data demonstrating slowing down the growth of traditional TV services, especially in mature markets. His role on the increase of audiovisual media websites.

Internet and television, the day the three years

In 2012, the number of operating pay television sets in the United States almost did not change, and in Eastern Europe – has risen much less than wubieg?ych years. On the other hand, all of the popular YouTube 144 thousand occurs. hours of new video content. According to authorities, service is more than issued all the major American TV for the past three years. The growing importance of new technologies for the future of the video evidence even if the results of Global Internet Phenomena report, according to which a part-time Apple devices were received last year as much as 45 percent. Internet video transmissions in North America.

CSO Research has shown that almost 30 percent. Pole watching TV and listening to radio via the internet. This number is increasing year by year. Polish TV market experts point out that the potential distribution of television services that use the potential of new technologies, will continue to grow along zrozwojem national digital terrestrial television. According to the schedule Maica, the analog signal will disappear completely in Poland at the end of July 2013, the so-called early today. multiplexes are available 19 free channels, which will soon be a major offer for Polish television. W2014, the latest to join the current four consecutive channels: socio-religious, educational and cognitive, kids and film. Emotions wakes especially the latter proposal.

world of new opportunities

Already

network share their material published popular television around the world. Also available in Polish. In the spring of his debut on YouTube, the first news station, BBC announced. The profile is updated up to several times a day, and at the beginning of June, make available a total of more than 1.3 thousand. movies. Your channel on the popular site include also include TVP and TVN.

Interestingly, the initiatives are seen in. .. the opposite direction, indicating the aspirations of web giants to a share of the television market. In September 2010, Google, in collaboration with Intel, Sony and Logitech launched its Google TV platform, which allows web browsing and interactive material on the TV using the Smart TV technology.

loud speculation in the media market produce previews Tim Cook, president of technology giant Apple, on, increased interest ‘and’ grand vision ‘business development in the TV segment. Cook also reminded about the surprising success of the Apple TV, landing on the market in 2007, the playback device from the internet on their television screens and speakers using them, even in large sizes without losing image quality. Initially very popular in recent years, Apple TV sells better. To this day, already sold 13 million units this television producer, of which 6.5 million in 2012.

Hybrid happy medium

In the context of increasingly rapid technological progress, a chance to combine the potential of the Internet and traditional audio and video transmission seems to be a hybrid TV (HbbTV). Hybrid TV offers customers interactive services, such as eg Access to additional content related to the program you are watching, the choice of video on demand (VoD), and integration with social networking sites.

example of the so-called activity. social media to market more traditional communications initiative is Twitter. This service (which is said to be leading the chirping interactions – from a tweet that is called a tweet) in May this year. announced the creation of a new program dedicated to television. It personalizes messages displayed on the Internet and television, as a result of the analysis of user entries. The audio-visual communications such a novelty, but the potential of social media in shaping attitudes and opinions is already used by many business entities.

Opportunities and Challenges

Developers

report, TMT Predictions 2013 “estimated that in Western countries the percentage of households with a TV hybrid ranges from 30 to as much as 60 per cent. interest in hybrid solutions is growing. As follows from IHS Screen Digest research, now has a TV to the Internet more than 40 million households in the European Union. By 2016, access to this type of receivers will have almost all the residents of the community.

This also applies

Polish . Prices TVs allow the use of so-called. hybrids are still falling, Western aspo?ecze?stwa now tend to new media with traditional television remittances.

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