In every third Polish house still has a TV ... - EOstro??ka

CRT TVs are still at 31 percent. Polish homes. However, one and a half years ago were still 39 percent. Polish households. To replace TVs in the new Poles tend major sport events such as last year’s Euro 2012 and the Olympics in London and the ongoing process of digitization of terrestrial television. When choosing a new receiver matters to us most of all size and price, but also attach great importance to the brand – according to a study conducted by TNS Poland on behalf of Toshiba.

Estimates in use is still about 4 million legacy receivers (CTR ). As pointed out by Piotr Golonka, coordinator of marketing for Toshiba, it is clear downward trend.

– If this trend continues, it is estimated that within the next 4-5 years, these TVs can completely disappear from the market – says Piotr Golonka Newseria Information Agency.

Currently, the main type of TV sets in Polish homes are devices with LCD screens (liquid-crystalline). Select a new model determines the number of factors. First of all, what matters to us the price and size of the screen.

– Poles looking for big TVs and cheap. Speaking of large, I mean TVs 40-inch and larger. Until now the standard in our homes are 32-inch TVs. This is changing, becoming more and more convinced Poles to large cala?y and such a look – says representative of Toshiba. – The majority of respondents in a survey we conducted, declares the purchase of TV’s with price range between 1.5 thousand. and three thousand. z?.

Two-thirds of respondents indicated that an important factor in the selection of equipment is also its brand.

– about 50 percent. our respondents can be described as those given brand. With high probability we can assume that-exchanging television, exchange it for equipment of the same brand – says Piotr Golonka.

study conducted by TNS Poland for Toshiba also showed different preferences of women and men in choosing a new TV. Men are more likely to declare their interest in buying a 46-inch screen with additional features (3D, smart), and thus are willing to spend more on equipment. 9 percent. men surveyed are interested in TVs costing more than five thousand. gold. On the other hand, most women choose receivers with a diagonal of 32 to 37 inches, relatively cheap – up to two thousand. gold.