Poles are buying more and more TVs. Last year, the country sold their 2.2 million. This year the sale will be about 200 thousand. units higher. The situation on the market is good, because for many Poles, television is the most important home electronics and appliances in your home. The replacement device also motivates television digitization. Fortunately, we started to buy with your head.
TV market increases are quoted regularly in recent years.
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- We expect that this year’s sales will be approximately at the level of 2.4 million units. This increase is mainly due to the digitization process. Many Poles have used this process as an excuse for this to change to a newer TV tuner that lets you receive digital TV standard – Newseria News Agency says Piotr Golonka, coordinator of marketing for Toshiba.
Last year fed into the huge market sporting events. A large part of the more than 2 million copies sold was bought just before Euro 2012 and the Olympics in London.
According to a representative of Toshiba crisis did not affect the situation on the TV market. Poles are buying more and more equipment does not fall in the average size of the TV. Piotr Golonka argues that the reason for this is of great importance in the Polish TV homes. – Television is first necessary article, because when it comes to electronics and appliances in general, people prefer to buy a TV, and give such . the audio equipment or replace the machine with a new one. This is certainly an important element in our homes and hence unless the increase, despite the generally poor economic situation and the crisis – says knuckle. But he adds that bit slowed down sales of the most advanced TV display function in three dimensions (3D). According Golonka interest in these devices is maintained at a constant level, and customers often ask for such functionality.- every third Polish home is still CRT TV
- Poles buying frenzy swept the new TV
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