pay-TV Operators increasingly difficult to attract new customers television services. This means saturation of the television market in Poland. According to the Republic, now operators will be put on the packetization services. You can also expect acquisitions.
TV customers also lose the big cable operators. UPC Poland in the first quarter lost 13.8 thousand. TV subscribers (a decrease of 1.1 per cent.), the operator now supports 1.221 million subscribers. Television subscribers also loses Multimedia Poland, while gaining Vectra network.
pay-TV market is tight. We can already see also on our competition that is close to achieving its saturation point – quoted by Rzeczpospolita says Markus Tellenbach, TVN Group CEOThe most attractive period for operators is the fourth quarter, which would bring even half the annual growth. It was during the Christmas and New Year’s operators agreements signed by most, and in turn, customers can expect to attractive promotional offers. The remaining period of the year for pay-TV operators are mostly struggle to keep existing customers. In a situation where the market can no longer join a completely new customers, operators will increasingly put on the bundling of services. The aim is to increase the average revenue per customer and subscriber loyalty – indicates The Republic relying on the opinions of operators.
As emphasized by big operators, the market takes time to spread beyond the standard service packages have their components which are television, telephone and internet. The more that we still have a lot of catching up to do. European Commission data shows that in Poland the saturation of integrated services is 25 per cent., For comparison, the EU average is 45 percent.
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