The biggest television events fill summer repeats and sports – Press Portal

Single and Double from 12 June to 13 July abide by events broadcasts the World Cup in Brazil. In addition to matches and programs premier information in these stations will be little. At the beginning of the World Cup instead of the Prime Minister will introduce Double replays serials. Single also does not provide rental of new episodes, there will also be broadcast current affairs programs or reporter – in addition to the “affairs reporter” Elizabeth Jaworowicz. – In August, however, we are planning several events, including a concert Eska Music Awards and the celebration of the 70th anniversary of the Warsaw Uprising – says the director of TVP 1 Peter Radziszewski.

Invest in the summer outlined program is not going too Polsat. – During the holidays there will be some concerts, including Mragowo and Gdynia, but do not plan to premiere cyclical programs – says Nina Terentiew. Polsat will match the Poles in the World League (during the World Cup, in the bands between transmissions TVP from Brazil), and – at the end of the holiday world championships in men’s volleyball (start on 30 August). Strategy for the years adopted a low cost of TVN, the reign of repetitions have movies, including Polish comedy hits (such as “Brunet evening time”, “I do not like Mondays”, “Wanted”). – Movies will be the basis for prime time summer schedule. Replay programs are planning less, because not particularly a check – says Bogdan Czaja, deputy director of TVN program. Station will also air in the summer on the main cycles of its channels, including “Secrets of surgery” of TVN Style. Sport in TVN will not. – Television can not afford the full year, Prime Minister – says Katarzyna Baczyńska, TV director Codemedia media house. – For advertisers summer is attractive mainly due to lower advertising rates. It does not matter, after all, if the spot is the premiere program, or the replay. It is important that the message reached the audience, and it’s at the lowest cost – says Baczyńska. Reaching the viewer is more difficult in the summer, because in this period of declining viewership. – At the same main cable lose more than thematic channels, even if also emit a repeat. Programs that big TV repeat in the summer, most viewers have already seen, while a repeat of the channels may be new to them – adds Baczyńska. An important factor to take into account the sender getting ready for summer events, is the weather. – If the average time spent watching television in the holidays last year was 3 hours and 28 minutes in July and 3 hours and 32 minutes in August, in January and February was, respectively, 4 hours and 46 minutes and 4 hours and 40 minutes – says Joanna Nowakowska, external communication manager MEC media house. (RUT)