More than half of our spending on culture is a fee for subscription digital TV and cable TV and spending on new television sets. The statistical average tally by the Central Statistical Office looks pretty good: in 2012, the share of spending on culture in household budgets increased from 3.3 to 3.4 percent. This means that on average, each of us in books, movies, music, theater, and television gave a little more than 428 z?. Nominal growth is considerable. In 2011, amounted to 405 z?, in 2010 – 406 z? and 389 z? in 2009
As it turns out, most of this amount are charges for subscription radio and television (an average of 33.48 z?), charges for cable TV and digital (149.76 z?), and those for the purchase of television sets (43,44 z?). So she went on TV, including more than half of the cultural basket.
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Let’s face it, for a large part of the Polish television is still the only form of culture with which they are dealing. First of all – access is easiest, and second – of course, for economic reasons – says Monika I?enda, media expert from the Sobieski Institute. While overall spending on culture can grow, and those already on the TV clearly from year to year are bigger, unfortunately illusion is that we become a society so wealthy that residents of small towns could afford to go to the theater to the city. Remember, it’s not just the cost of dozens of gold per ticket, but also fees for access – adds I?enda.
In fact, the differences between the expenditure and the urban population of the towns and villages on the culture is enormous. When the theaters, museums and cinemas Poles of the cities on average in 2012, spent 30 z?, the rural population is less than 9 z?. The book these expenses amounted to 27 z? and 7,7 z?, and the press – 45.7 and 23.7 z?. Of course, spending on books turn out to be significantly higher when added to their books. Including them, on average, each spent more than 70 z?.
largest increase (close to 1/6 compared with 2011), the Central Statistical Office reported expenditures for the purchase of television, which is probably responsible for the introduction of digital television, Euro 2012 and the Olympics in London. However, there is at wringing his hands. Of course, the book market declines are dramatic, but that does not mean that the readership is gone. It is like watching a movie or listening to music, moved to areas of the Internet. Simply changing patterns of consumption culture, and the new often characterized by the fact that for these pieces of culture will not pay – explains sociologist Professor media. Urszula Jarecka of Sciences.
readers still are, so that they read free e-books that can be found on the network, and cinema audiences and theater screenings spend time on the network. Internet TV also changing and also the customer receives, only to a lesser extent. And what is important TV very active in the fight for your audience much larger than that other cultural domains – adds Jarecka.
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