shortly after the launch of the iPhone 7 in September 2016, Apple had to reduce its orders by 20 percent. Now it is corrected.
especially the 4.7-inch iPhone 7 is supposed to sell according to the Nikkei Times, much worse than expected. So you could have had the debacle of the competitor Samsung, whose flagship Galaxy Note 7 due to a faulty battery
in the end of the sale, with no or little Profit to be made. Overall, it is sold at the Apple in 2016 as much as 17 million fewer devices than in the previous year. 
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