Nielsen Audience Measurement for the period March 1-May 29 that all major TV stations were in both groups (4 + audience, and 16-49 years) worse than the year before. Compared to last spring best fell Polsat had the smallest decline in market share and the only generated more GRP (rating points, which measure the audience advertisements).
Among all viewers Single (12.46 per cent. participation – see chart), only slightly ahead of TVN (12.43 percent.), both stations recorded a considerable decrease compared to last year Few leader also loses Polsat (12.4 percent)., While clearly from the first three lags behind TVP 2 Also in the commercial group – that is, those having 16-49 years – the difference between first and second place is small: TVN leads with 14, 12 percent. share (15.33 per cent. year ago) and Polsat is 14.02 per cent. (14.13 percent.). A lot of them lose their main antenna TVP: Single is 8.84 percent. share (10.03 percent.) and Two – 8.19 percent. (9.46 percent).. Advertising spring turned out to be the leader of 112.33 thousand TVN. generated GRP (8.4 per cent. less than the year before). Score higher than last spring was in second place Polsat (an increase of 1.8 per cent.), Single and Double recorded a decline (by 16.1 and 13.5 percent., details see chart). Joanna Nowakowska, external communication manager media house MEC, commented growth Polsat – Against the background of the other players drop out of the big four and facing unfavorable for large station trends: digitization, debuts new channels, the investment program of thematic channels, it is a quite successful broadcaster. (RUT)
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