Internet kill TV? – GazetaPrawna.pl

Internet not kill television. Its strength lies in the fact that it forms an image on the history of which remains in the memory. That’s what people see on the screen, it becomes its own past, it helps to talk about their lives, about what they had witnessed.

I talked recently with a group of trzydziestoparolatków of conflict around the new media law in Poland, and they did not understand what all the fuss. They said they did not watch the news, even TVs do not have. Is television the message to someone else arrives?

Coming death of television regularly appear more or less since 2000. But at least for now, these predictions did not come true. In most developed countries, eg. In the UK, USA, Germany, viewership increased. People do not stop to watch television only started in parallel using other media. It is true that tracking big televised events dropped. Today, in a country population of 65 million inhabitants, like the United Kingdom, a good result is the audience of 8-10 million, 20 or 30 years ago you could count on 25 million viewers. But you can not say that television has lost its importance compared with other means of communication. She is still readily available, mostly free, almost everyone finds time to watch it. Besides being a reference point for other media, such as social networking sites. Young people, of whom you said, also feeling the impact of television. They do not have TV, but watching programs on other devices. And even if you do not watch, the message reaches them on portals, social media, and finally, in the newspapers, which often are catching topics appearing on television. But it is possible that the situation in Poland is different than, for example, in the UK.

I just ask how very different the popularity of television depending on the country.

Here you have to take into account two factors. The first is the political culture. And in this respect Poland has quite a different situation than the United Kingdom. To 1989. The media in Poland were subordinated to authoritarian rule and not the public a reliable source of information. Build a position of public television is long and regain the lost trust of citizens is extremely difficult.

Legitimacy of public media is very important and also very fragile thing. In the UK, the BBC enjoyed, and still enjoys high credibility, even among young people. Another important aspect is wont. Changes occur not when you have the opportunity to use new media, but when using them permanently enter into habit. It’s true that fewer and fewer people sit in front of the TV at a certain time to watch your favorite program, and just having a TV is not as common as it once was. We would themselves choose when and what to watch, hence the popularity of web TV. On the other hand, people are always looking for concentrated sources of information. I agree with the fact that now it is not necessarily a 30-minute news bulletin viewed every evening at 20. I have to admit that he no longer watch the major news sites, because at that time I was busy with something else. But this does not mean that the information transmitted by the satellite to reach us and do not affect us.