Printed newspapers are now on the defensive. They contributed to this new technology, which shows the British document.
The readers move to the Internet. Information arrive today in a split second, newspaper already at the time of appearance they are somehow “outdated”. This caused a chain of events.
The first newspaper in the US, which was liquidated in 2009, was the metropolitan “Rocky Mountain News”. Then a broad echoed the decision of the new owner of the newspaper, which released the entire editorial staff. But subsequent liquidation, have become so common that passed without experience. In America, it disappeared a few dozen titles, and 30 percent of journalists have lost their jobs. Completely changed also the financing of the media industry.
– Newspapers have so far 40-45 percent return on investment – says in a British document, one of the American journalists. – Those days are gone and probably not come back.
After 80 years of market disappeared also be printed, “Newsweek”, which decided to convert the digital edition. This concept, however, has not achieved success.
Many experiments were carried out in “The New York Times” to adapt to new technologies and new ways of reading the information. Smartphones and tablets have proven to be a very important tool. Although the written press migrating to digital platforms, many European newspapers still maintain paper copies. Supported by research, chief editors note that the recipient DIGITAL and analog two increasingly distinct groups – both in terms of age and likes reading.
The next phase of transformation of the press, this time on the Internet, was the appearance of the portal The Huffington Post, one of the most popular information services. Founded in 2005 in the US – today is present in many European countries and does not arouse the enthusiasm of heads of newspapers. Not surprisingly, he earns a free content using other people’s information on a “copy – paste”. And this in turn – is killing journalism.
The time of free content on the Internet, however, also coming to an end. As the first to introduce paid access to content, “The New York Times”. And it was a good move, because gained 700 thousand. digital subscribers. But, as it turns out, this success is quite exceptional situation. Today everyone is editor – on twitter or facebook. Interestingly, the revival begins with investigative journalism …
Realized in 2012, an interesting British documentary “End of the press. Journalism in the XXI Century “is a report on the current situation intensely transforming market of the press – as a paper, as digital. The film’s premiere on Monday in TVP 2 pm. 22.55.
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