TV market in Poland is entering a period of stagnation. Manufacturers emphasize that increases in TV sales in previous years, due to eg the transition to digital terrestrial television in the near future will not be repeated.
market is slowly falling into stagnation. Visible only a few years ago increments, either in this or next year are not repeated. Typically, growth stimuli are technological changes, such as changing the system of transmission or distribution of the material. But this potential has already run out – says the news agency Newseria Business Cezary Urynowicz, marketing director Sharp Poland
Stabilization of sales level does not mean that there is no change in various market segments.
fastest growing TV market from mid-range, that is, devices with a diagonal of about 40 inches. In the years to come to delicate shifts towards higher diagonals. That’s sort of the effect of an aging population and the needs of people of advanced age who prefer the image on TV with a larger diagonal – explains Cezary Urynowicz
On the Polish market are present all the major manufacturers in the world and for customer choice is wide. Not all are going to compete in the most popular segment, seeing his chance in the more profitable niches.
We are trying to convince customers to buy TVs over 60 inches. Contrary to appearances, are not used to huge houses or rooms – may very well satisfy our needs TV in medium-sized rooms in the block – says marketing director Sharp Poland
The market of home appliances as often tries to show new solutions and innovative devices presented at international fairs and put into mass production. Latest offers manufacturers of devices with large diagonals of OLED screens, in terms of price readily available for most Poles. Fight competitive forces manufacturers to search for optimal solutions that combine new technologies with an acceptable price.
This year, we will show the product to customers who have not yet decide to 4K technology, but expect something more than just HD. This will Quattron Pro made in technology to achieve three times higher resolution on a standard HD screen on a standard template. In addition, the product will be compatible with 4K image – explains Cezary Urynowicz
The plans for the near future Sharp is also expanding the product offering in the field of consumer electronics.
more we go towards the extension of our product range, in the direction of consumer electronics products for home use, eg refrigerators and washing machines. We are trying to expand the offer to the end customer, focusing not only on vision devices, as it was so far – says Director
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