Sylwia Czubkowska: in September, it occurred to me that over the summer – to see something specific – I turned on the TV maybe five times. At home I do not watch news channels (unless there is something really important), fly ?niadaniówki before work, which I’m not interested, and the series of which I am a fan of, or have seen, or I can watch at any time on the internet. After three decades of praise for television quite stopped to watch her. A year ago I would not have believed it, but I spoke just a cable television contract, leaving only a network.
Barbara Sowa: I do not watch TV for two years, ever since I moved to his own apartment. Spending was losing a lot of TV and turn the washing machine, refrigerator, wardrobe. At the beginning I missed it, because so far always playing somewhere in the background. Besides writing about the media, would be fitting to television has become the central point of the building. Quickly realized, however, that no television serves me. The more I read and do not get nervous stupidity level of entertainment. I watch what I want when I want. In the Internet.
not without reason that recall their own stories. We mock examples of a new type of viewer, or rather already hate television – cord cutter . This term was coined by the ocean, and it means “the cable cutoff.” These are not people who have never had a television, or those who decided on it is limited in scope, taking a few analog stations. It’s a whole new group. Early were – as the Americans say: coach potatoes – potatoes kanapowymi who spent on the couch watching TV hundreds of hours per year. Today, the same people eliminate the antenna express agreement broadcasters and digital cable, plunging them thus quite stunned.
Internet cable shears
“Road kablówko: it’s not your fault, but my ” – so begins the farewell letter written in early 2012 by journalist Kevin Sintumuanga and published in “The Wall Street Journal “. “ Not be sad. We spent many pleasant moments. It was a crazy, full of devotional relationship that has endured for decades. I’ve known you longer than my computer, cell phone and all the games on the Nintendo. But times have changed and today I do not reach for the remote control already, today you shall be replaced by the Internet. I’m throwing you kablówko “ – ended his letter.
like him are millions. Because the internet are anything they are interested in: at any time, in any amount, and almost any place, without having to adapt to events arranged by the gurus. And since everything is on the network, why overpay? This is confirmed by freshly prepared American audiences sentiment survey conducted by the Diffusion Group (TDG Research). These indicate that as much as 7 percent. pay-TV subscribers swears that cut the cable and it is already in the next six months, even greater is the proportion (8.8 percent). among Internet users. Of course this is only an opinion survey – from her expressions to implement often goes a long way, but it is clear that the network television cut the cables. Even more about this phenomenon say the data gathered by the Leichtman Research Group, which wyliczy?o that almost every tenth American household that has access to broadband Internet, have given up already subscribe to traditional television.
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What is true about the phenomenon of cord cuttingu was said for a few years, but as a ciekawostce the non-significance. The situation changed in the spring, when the company The Convergence Consulting Group report, “The Battle for the North American Couch Potato: Online & Traditional TV and Movie Distribution” (Fight for the North American bench-potatoes: Internet and traditional television and film distribution “) has estimated, that the United States has 4 percent. households consciously stopped receiving traditional television.
So Cutters proved to be a visible group of customers, and as if that was not enough – their number began to grow faster than expected. With the purchase of pay-TV in the United States resigned in 2012, 1.08 million households, although the forecast spoke of 930 thousand. – In 2008-2012, cut off pay TV 3.74 million (or 3.7 percent). Subscribers to use only from sites such as Netflix, free-air Internet TV – give analysts Convergence Consulting Group. Also here the forecasts assumed that they will be slightly lower number – the talk was about 3.58 million subscribers. According to the company at the end of this year in the U.S. escapees from pay TV will be almost 5 percent.
A similar trend can be observed in Canada. A report published in August, the PwC report shows that the five largest television service providers in the country have observed a decrease of subscribers in the second quarter of 2013, which confirms the calculation of the Convergence Consulting, according to which every fiftieth already gave a Canadian pay television.
the Polish Rehab
In Poland, no TV in the house until recently treated as a fad, a symptom of extreme poverty, or – at best – extravaganza. The TV was a status symbol, a mandatory piece of furniture. In recent years, the situation began to change, however. The level of television entertainment flew down from speed racing streamliner that moment a voice in the debate on the dangers of television took psychologists, pointing to the devastating effects of sticking to screen children. There was no end to discussions.
quickly began to grow a group of people who publicly confessed – if talked about addiction – that TV odstawi?y, because, holding the terminology of alcohol, instead of dry chardonnay she serves them sassy. The fact that they do not have a TV at home, people said the pen – Andrzej Stasiuk and Ewa Lipska, actors – Maciej Stuhr and May Ostaszewska, journalists and even politicians. Rafa? Dutkiewicz, Mayor of Wroclaw, in an interview explained that there is no receiver in the house because his wife acknowledged that “there will be live at the dictation of a TV program.” Actor Christopher Stelmaszyk argued that television pity him time. – better to read a book, fall in love and do a thousand other things , – he said.
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If, however, their religion could be regarded as a kind of act of snobbery, like public discussions about the rebellion against the mindless staring at the screen. With so much today declarations that someone does not watch television and do not have a TV at home, with the extravagance are becoming less common. In Poland, cord cutting, of course, is not yet as visible as the ocean, but it already appeared the first estimates of the scale of the phenomenon. The analysis conducted by GfK Polonia for advertising broker Atmedia that deliberately do not watch TV with us already about 3 percent. persons between 15 and 75 years. Estimates MillwardBrown SMG / KRC turn that TV in the house is not 700 thousand. households. Even more cord cutters is among the Internet users themselves. IAB Poland in its latest report “Prospects for the development of online video in Poland,” estimates that the group is already 1 million people.
majority of Internet users, of course, still pointing at the TV as a device by means of which the most common are watching video content (77 per cent. respondents), but the percentage of people who use the digital device allowing the reception of streaming video – for smartphones, or tablet computer – is 86 percent. The results also lie to the claims of deal, supposedly mobile devices, due to the small size of the screens had no chance against the cinema home. In the first half of this year, more than 77 million times been viewed videos (not counting YouTube clips) on smartphones or tablets. Compared with the first half of 2012, an increase of 240 percent.
Because of this growing range of the network. In the largest video sites in Poland legally can already see 400 thousand. movies, series, TV shows and other video content with a total duration of more than 18 million hours. King of the video is with us – as in many other countries – YT. Visited by 13.8 million Internet users. The most popular service and VoD (Video on Demand) in our country belongs to Onet VoD.pl service, which is visited monthly by 3.6 million users. In addition, the Internet also operate the cinema or TV channels online. Today, to watch the video
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